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Introduction to Customer Data Platform
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"Introduction to Customer Data Platform"
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CDP 101: unified customer data for marketers

Marketers know they need unified customer data but still struggle to access it.

The Customer Data Platform (CDP) is a new class of system that makes solving the problem considerably easier than older alternatives.

This paper describes the requirements needed to provide unified customer data, shortcomings of conventional approaches and characteristics that make Customer Data Platforms a superior solution.

Included in this white paper:

  • Realities of Customer Data Platforms
  • Customer Data Platform options
  • Benefits of using a Customer Data Platform over alternatives


Offered Free by: CMSWire & Arm Treasure Data
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