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"Forget Cookies: Drive Powerful Personalization by Activating First-Party Data"

How activating first-party data with personalized language can save marketers in a post-cookie world.

Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party data that customers have agreed to share; it’s time to activate it.

In Forget Cookies, Persado presents a new way to use personalized language to activate first-party data. Learn how to:

• Prepare your business for a world after cookies
• Activate customer data to create more effective personalized messages
• Personalize language across the customer journey without third-party cookies
• Deliver personalized language at scale with AI and machine learning

Offered Free by: Persado
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