Cost savings and business benefits enabled by enterprise CDP

If you’re considering investing in a Customer Data Platform, you’ll appreciate the Forrester Consulting Total Economic Impact™ thoughtful, detailed analysis of CDP ROI.

Forrester generated the TEI study by first conducting detailed interviews with representatives at organizations in four industries: food and beverage, mobile media, automotive, and travel. The authors then used the data and insights from these real CDP users to create detailed financial models to determine the CDP ROI.

In this study report Forrester shares bottom-line boosting results ($12.6 million NPV, 802% ROI with CDP over 3 years) achieved by a composite organization based on interviews with real CDP customers.

Included in this report:

• In-depth analysis of costs and benefits
• The customer journey before and after the CDP investment
• Financial summary (consolidated three-year risk-adjusted metrics)

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