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Aberdeen Checklist: How B2B Salespeople Learn to Love Their Data

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"Aberdeen Checklist: How B2B Salespeople Learn to Love Their Data"

In a recent study, Aberdeen provided a data and performance-driven bridge between two unlikely enterprise business partners: Sales Leadership and the IT team.

The common ground here is sales analytics, or the business intelligence tools that leader companies more effectively leverage to support better sales forecasting, deal-making, and closing activities among the front-line sellers.


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